No matter how colorful that is - in language and personality - we have created a brand that welcomes every consumer. We’ve built such an incredible community online because we are not afraid to be ourselves and disrupt the status quo.
JD: Authenticity and transparency are at the core of our business. Filling a white space isn’t always about creating an entirely new category, but rather the ability to roll out a high-quality product that finally gives consumers the results they want at an affordable price.ĭSN : How have you utilized social media marketing to grow your brand? When launching Kaleidoscope Hair Products, we foremost aimed for convenience and efficacy. JD: I initially created Kaleidoscope in 2014 to address the hair loss that my salon clients were experiencing after doing their own weaves and color at home, and it has exploded into a beauty sensation with results-driven hair health at the forefront.
We aren’t afraid to do things differently, and our customers challenge us to think outside the box for new ways to approach hair care.ĭSN : Explain the white space that you saw in the hair care market? We take these insights very seriously to ensure we’re delivering collections that will resonate with our consumers. We constantly connect with our loyal community online to capture insights on their needs and wants from hair care, which we feed into our new product development. Jesseca Dupart: We really listen to our consumers to ensure we’re putting out meaningful products. Drug Store News : Why do you think Kaleidoscope Hair Products has become one of the fastest-growing brands in the hair care industry?
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